Category Career Query

What is soap opera?

 

The term came into use in the 1930’s when US soap companies sponsored several radio dramas. These dramas aired for 15 to 30 minutes every day.

Most soap operas have a large cost and a long-running story. The story extends over years with hundreds of episodes. Each episode ends with a suspenseful cliff-hanger that keeps viewers coming back for more.

The soap opera genre was created by American Irna Phillips who wrote the serial Painted Dreams for radio in 1930.

Examples of popular modern soaps are Desperate Housewives and Ugly Betty in the US and in India, Kyunki Saas Bhi Kabhi Bahu Thi.

 

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What is the career in creative writing?

Choosing to lead a writer’s life is always difficult. There is no steady income; chances are slimmer than winning the lottery. What’s worse, you are constantly haunted by characters from the past and future: some bursting inside you, waiting to be born, others are demanding a happy ending. Sleepless nights, too many cups of coffee, and eyes that are constantly in search of a story, a twist, come to define you. All in all its not an easy life, certainly not for the fainthearted. Yet those bitten by the writing bug will not choose any other. For them, writing is not just a means to earn a livelihood, it is a compulsion, a tearing need to express. As essential as breathing.

Scope

Creative writing is a skill that comes in handy in all fields. So there are opportunities galore. From lawyers to TV reporters, eloquence and out-of-the-box thinking stand to benefit one and all. So even a basic course in creative writing can add to your resume in whichever profession you choose.

Intensive creating writing courses are generally taken up by aspiring writers. You can create original written works as a poet, writer, or a lyricist. The advertising sector is constantly in search of copywriters who can think creatively and come up with catchy lines. Similarly, you can work in the publishing industry: as a book editor. Public relations and corporate communication are also some of the avenues open to those with a flair for writing.

Challenges

Completing an article, a book or even a short story can often be a struggle. So you need to be highly motivated to write. There will be tight deadlines to meet whether you are working on your own book or on a project. It may take you a while to find a publisher for your work. But if you truly love writing, then keep at it, and maybe someday you will hit gold!

How it works

It is often said that writing cannot be taught. In fact, many of today’s bestselling writers followed non-arts related career paths and eventually turned to writing. But if you are serious about the craft, you will need a creative writing programme to whip your writing into shape.

What to study?

While you do not need any specific degree or academic background to become a professional writer, a degree in English literature and Creative Writing is recommended. If you want to specialize in journalism, many universities offer journalism or mass communication courses at undergraduate and post-graduate level.

Where:

India:

  • Jawaharlal Nehru University in Delhi: Creative writing is taught as part of Master of Arts (M.A.) in English Literature.
  • Jadavpur University, Kolkata: Offers practical courses in Creative Writing and Theatre Studies as part of B.A. and M.A. in English.
  • Delhi University: B.A. Honours (Hons) in Creative Writing
  • The English and Foreign Languages University, Hyderabad: B.A. (Hons) English and M.A. in English Literature
  • Indian Institute of Mass Communication New Delhi: Post Graduate Diploma Course in English Journalism
  • Asian College of Journalism, Chennai: Post Graduate Diploma Course in Journalism (Print, New Media, Radio and Television.)
  • Symbiosis Centre for Media and Communication Pune: B.A. and M.A. (Mass Communication)

Abroad:

  • Oxford University, in the U.K.: Master of Studies (M.St) Creative Writing is a two-year, part-time course for post graduates.
  • Cambridge University, the U.K.: Master of Studies (M.St) Creative Writing is designed for those who wish to develop high-level skills in creative writing both in fiction and non-fiction.
  • Columbia University in the U.S: Master of Fine Arts (M.F.A) in Writing.

Some creative writing courses require you to submit a manuscript along with your college application.

 

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I want to become a fashion designer

I am a student of Class X and I want to become a fashion designer. Which stream should I take in Class XI? Is there any scope in this field?

A diploma in fashion design technology is the minimum requirement to enter this field. However, many employers prefer a bachelor’s degree with knowledge of textiles, fabrics and fashion trends. A portfolio, representative of a designer’s best work, is sometimes more important in finding a job than an extensive education.

Many polytechnics and institutes all over India offer courses in fashion designing. Duration of the courses varies from new months to five years. National Institute of Fashion Technology (NIFT) is the premier institution professional training in various areas of the fashion industry.

The continued demand for all types of apparel, growth in population and rising personal incomes will favourably affect the need for fashion designers. However, competition for good jobs is expected to be very intense. But individuals with the necessary personal traits, such as creativity and perseverance, may have less difficulty establishing and maintaining careers in fashion designing.

 

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I want to be a paleontologist

I am a student of Class X. I want to be a paleontologist. What should I take in class 11? Are there any institutions in India or even abroad for paleontology? What courses should I take? Is there scope in India for this?

Paleontology is more than just dinosaurs! It is the study of the history of life on Earth as reflected in the fossil record. Fossils are the remains or traces of organisms (plants, animals, fungi, bacteria and other single-celled living things) that lived up to billions of years ago. It’s an interdisciplinary field involving geology, archaeology, chemistry, biology and anthropology.

To enter this field, take physics, chemistry and biology in 10+2. Then go for graduation followed by a Master’s degree in paleontology, geology or earth science. A doctoral degree or Ph.D. is almost always necessary for any serious professional career in paleontology, especially as a researcher or a professor.

Paleontologists are employed by both public and private sectors. Museums hire them to locate and identify fossilized remains for exhibits and for additional research. There they work as curators, researchers, collection managers, etc. They may work with geologists for identifying fossils, giving programmes or tours, consulting with industry. A few work for oil companies or in government as consultants helping to solve geological problems.

 

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I’m only interested in music

I’m currently studying in Class XI. I’m not interested in NEET or JEE. Though I’m a biology student I’m only interested in music. I love singing but I’m not a trained singer. What are the courses I need to complete to be a professional singer? Are there any colleges in India that preferably have courses in western music?

In order to become a professional singer, start with some basic music training. Also learn multiple music instruments; this will help you in identifying your style of singing. Make your demo song recordings and promote yourself online.

There are no educational requirements for singers interested in performing popular music. Formal education is more likely to be required for classical music. Still singers need extensive training and regular practice, as the qualities of a singer’s voice affect his/her ability to be successful. You must take lessons from a qualified guru. Short-term training in western music is provided by private institutes all over India.

Some good colleges are:

  • Bhatkhande College of Hindustani Music, Lucknow
  • Kalakshetra, Madras
  • National Academy of Music, Dance & Drama (Sangeet Natak Academy), New Delhi
  • Prayag Sangeet Samiti, Allahaba
  • Rabindra Bharati University, Kolkata
  • Visva Bharati, Santiniketan

The music industry is always in need of innovative, creative, successful musicians to introduce different styles and various fusions in an attempt to innovate new sounds. But competition is severe and talent alone is no guarantee of success; it requires dedication and sometimes good luck. Developing contacts in the music business is as important as finding opportunities to perform. However, being able to play several types of music or sing in a variety of styles enhances the opportunity to find employment.

 

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WHY DO COMPANIES ADVERTISE?

Companies use all forms of media to advertise their products and services. advertising began simply as a way of telling people about a product, but it is now much more sophisticated. It is used to present the image of a company in a certain way and also to target a particular audience that the company feels it can attract. In this way, the company associates itself with a certain lifestyle. Advertising is a huge business, with large companies investing huge sums of money in anything from sports sponsorship to putting their logo on the side of a milk carton.

Companies use advertisements as part of a marketing program to increase sales of their products and services. Advertising plays a different role at different stages of the marketing process — helping to raise awareness of a product or service, generating leads for a sales force or selling directly. Companies with retail outlets use advertising to make consumers aware of product availability and increase sales through the outlets.

Awareness

Companies use advertising to make customers and prospects aware of the features and benefits of their products. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer. Advertising puts your product into the consumer’s set of choices.

Brand Preference

Advertising can build a preference for your product over competitors’ offerings. Your advertising messages must reflect the information that customers feel is important when choosing a product. It must also stress the quality of your product. By advertising regularly, you can reinforce the brand messages so that your product becomes first choice when the consumer next makes a purchase.

Direct Sales

Use direct response advertising to sell products directly to customers. The advertisement includes details of the product and its price together with a telephone number or website address where customers can order the product.

Retail Development

Advertising details of retailers or distributors that stock your products builds sales by driving traffic to the outlets. The advertisements can provide information on retail outlets or promote special offers available at those outlets. This type of advertising can also help you promote your products to distributors and retailers.

Lead Generation

If you market products and services through a sales force, you can use advertisements to generate leads for the team to follow up. Include a response mechanism in the advertisement such as a reply coupon, telephone number or email address so that customers can register their details in return for an incentive offer. Examples of incentives include free copies of special reports for business customers or gifts for consumers.

Reputation

When a prospect is selecting a supplier for a major purchase, company reputation is an important factor in the decision. Use advertising to build a positive perception of your company. Reputation or corporate advertising communicates messages about factors such as your company’s achievements, financial stability, market success and innovation record.

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